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Maggie Morton

BFA in Graphic Design — Graphic Design
Course:
PRD-442 Package Design 2: Brand Systems
Faculty:
Andrew Gibbs

Delphie

Delphie is a hypothetical skincare brand which emphasizes sustainability through materials and refill systems. It focuses in on solid beauty which also helps decrease the energy needed to store and transport the items. The six products include toner, serum, sunscreen, moisturizer, exfoliant, and cleanser. All come with the option for refill systems and permanent packaging made out of brushed aluminum and wood.
Project Website:
https://maggiemorton.me/delphie
The inspiration from the brand came from midcentury modern furniture. It played on the idea that many times MCM furniture or products physically hold up, while also showcasing timeless designs. They end up being thrifted, reused and ultimately economical and more environmentally friendly than furniture that proves obsolete after a short period of time.
The starburst seen in many Midcentury designs became the hero visual for inspiration, with colors taken from fabrics and patterns found on real furniture pieces. The iconography was created and the patterns played on this MCM concept.
Because the beauty is solid, it can be sold in cartons as is and be put back into the solid aluminum refill system created. The solid beauty reduces water waste, and also the fuel needed for transport with the lighter weight.
The square forms took inspiration from the patterns found in MCM design with the lids using ridges to add better functionality while also alluding to the textures. The embossing and debossing then showcases the brand and the product type itself.
The starburst then gives the opportunity to relate it back to the night sky and nature, while also alluding to this same pattern seen in freckles in up close shots of skin to showcase the natural beauty. These patterns are also visible in irises, showcasing a range of color and patterning.