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Maggie Morton

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Gerardo Herrera

Santa Barbara Zoo Rebranding of Identity

Taking the current Santa Barbara Zoo brand and revolutionizing it in a way that embodies the brand and its values.
Learning Outcomes:
Learning how to take key words, visualize it and turn it into a system that works for a brand as a whole. Understanding the different visual languages of the brand, how colors textures, photography all play into the identity.
Current Santa Barbara Zoo Logo.