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Maggie Wu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
651 Graduate Studio 4
Faculty:
Carolina Trigo

3am. Fever Club

3am Fever Club is a sensory brand offering soft crochet toys that comfort during late-night anxiety or insomnia. Designed for emotional grounding, each piece invites calm through touch and gentle ritual. Blending dreamy aesthetics with therapeutic design, the brand transforms restlessness into quiet care and connection.
Learning Outcomes:
Through this project, I deepened my understanding of sensory design, emotional storytelling, and user-centered branding. I learned how to translate vulnerability into tangible comfort, designing with empathy, research, and ritual in mind—creating products that not only soothe, but resonate deeply with real human needs.