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Mockup in London
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Twix is targeting public snackers, who would most likely be commuting to work or to an event, which will allow them to discover Twix's billboard advertisement.
Graduates
Makeda Firmin
BFA in Creative Direction — Creative DirectionCourse:
Art Direction
Faculty:
Daniel Gray
Term:
2025 Summer
Twix Why Share Campaign
98% of Twix eaters want to eat their entire Twix. This is a Twix campaign that uses an anti-pleasing attitude to normalize not sharing. Twix wants to let its audience know that it is vital to preserve the second part of their snack.
Process:
Through a series of writing lines, I wanted to make headlines that consumers could use right away, without coming across as rude in public spaces.
Learning Outcomes:
Using lines that were too wordy ended up reading as complicated. I had to learn to simplify while staying in touch with what the brand of Twix would say to their consumers.
Project Website: