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Matt Turney

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
MDes Capstone
Faculty:
Lauren Cantor, Pamela Olecki, and Susan Gornell
Term:
2025 Spring

Driving Ebay Motors into the future.

A brand strategy for ebay motors that solves for the core tension of lack of TRUST vs THRILL
of the hunt.

Process:

Through user research and market insight, I identified our design target: the Gearchasers. These kings and queens of "car culture" live for the thrill of the find and the joy of the flip. Their needs shaped everything from brand identity to UI improvements. It's time to leverage the excitement while further increasing trust in Ebay Motors.

Project Website:
http://www.mattturney.com
Tags:
Branding,
Design Thinking,
UI/UX