PSFF

Palm Springs Film Festival rebranding based on RISO printing. The Palm Springs Film Festival (PSFF) is one of the largest film festivals in North America. Located in the Coachella Valley in Southern California, its mission is to cultivate and promote the art and science of film through education and cross-cultural awareness. The new identity colors are inspired by Palm Springs’ sunsets. Using Florecnet Pink and Sun Orange of RISO printing to bring out the vibrancy on print.