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Minhyung Eom

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Gerardo Herrera

Santa Barbara Zoo Brand Identity

The Santa Barbara Zoo(SB Zoo) is located on 30 acres near the ocean in Santa Barbara, California and has been ranked numerous times as one of the nation’s best small zoos. The SB Zoo is dedicated to the preservation, conservation, and enhancement of the natural world and its living treasures through education, research, and recreation. To attract young generations to the zoo, SB Zoo announces a new logo, typeface, color palette, and brand language to create a more elegant and cooler vibe.