Animation goes beyond moving images—it expresses emotion and sparks imagination. For the rebrand of Production I.G, I translated the essence of animation into a dynamic design system. Bold type and motion-inspired graphics shaped a flexible, evolving identity that reflects the spirit of animation.
Learning Outcomes:
This project deepened my understanding of how cultural elements can seamlessly merge with motion design to create a unique brand identity. It taught me how to translate Japanese visual motifs into a cohesive system that respects tradition while embracing modern storytelling techniques, ensuring adaptability across digital platforms.