Anderson's

How might we rebrand Anderson’s Maple Syrup to feel relevant and aspirational, elevating its alpha, rich, and exquisite character while honoring its artisanal roots?

Channeling “alpha energy,” we reshaped Anderson’s packaging with whisky-inspired forms and the strong, squared shoulders of a bartender, the vertical logo nodding to a towel draped with quiet authority. This shift reframes the syrup from a morning commodity to a bar-worthy indulgence, elevating it into the world of gourmet dishes and craft cocktails.

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