Graduates
Fongfone (Muji) Sawadatikom
BS in Interaction Design — Interaction DesignCourse:
Advance Interface Design
Faculty:
Dan Park
Term:
2024 Spring
Chat with Ghia
What if Ghia, the non-alcoholic apéritif brand known for its playful wit and bold visual identity, had its own AI chatbot? This project explores that hypothetical. Drawing from Ghia’s humor, color palette, and design language, I reimagined how the brand could come to life as an interactive digital personality. The result is a chatbot concept that extends Ghia’s identity into a new medium, blending visual storytelling, brand expression, and conversational design.
Project Website: