Laemmle

Meet Lee the Lamb. My redesign of the mascot revitalizes Laemmle Theatres’s “little lamb” namesake, pairing icon and typography to create a more distinctive identity while honoring the theater’s heritage.

As streaming saturates the market, audiences are returning to theaters for communal, curated experiences. A distinctive identity positions Laemmle as a cultural destination rather than simply a place to watch films.

Laemmle’s new color palette draws from German Expressionist cinema: an homage to the family’s European roots and its enduring commitment to arthouse film.

Primary flow: Sign up/login → Film showings → Showtime, Location → Tier-based seat selection → Purchase ticket → Confirmation → Ticket View
Secondary flow: View upcoming showings/past tickets → User checks their profile + rewards for concessions → Community tab "The Flock" → Private screening by patron member → Request to join screening → Confirmation

Designed for younger cinephiles and Letterboxd–savvy audiences, the rewards system for Laemmle Theatres reinforces filmgoing as a habit—rewarding screenings, concessions, and continued engagement with curated cinema.

Foreign X Change is a conceptual film festival celebrating global cinema and cultural exchange, reintroducing the theater as a destination for discovering international storytelling beyond Hollywood.