Graduates

Nadia Angeline

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
CD5 Interction Design
Faculty:
Gina Park
Term:
2025 Fall

Laemmle

While Laemmle Theatres champions forward-thinking cinema, its visual identity and mobile app present an opportunity for renewal. This redesign builds on the theater’s legacy by refining the lamb mascot and reimagining the app as a clearer, more engaging gateway for discovering films.

Process:

Following the development of a strategic business rationale for introducing a mobile platform, the visual identity was pressure-tested through iterative prototyping in UI environments and real-world physical applications.

Learning Outcomes:

Developed rapid prototyping workflows in Figma by implementing structured text styles, color systems, and component/variant libraries to support scalable interface design.

Tags:
App Design,
Identity Design
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Meet Lee the Lamb. My redesign of the mascot revitalizes Laemmle Theatres’s “little lamb” namesake, pairing icon and typography to create a more distinctive identity while honoring the theater’s heritage.
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As streaming saturates the market, audiences are returning to theaters for communal, curated experiences. A distinctive identity positions Laemmle as a cultural destination rather than simply a place to watch films.
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Laemmle’s new color palette draws from German Expressionist cinema: an homage to the family’s European roots and its enduring commitment to arthouse film.
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Primary flow: Sign up/login → Film showings → Showtime, Location → Tier-based seat selection → Purchase ticket → Confirmation → Ticket View
Secondary flow: View upcoming showings/past tickets → User checks their profile + rewards for concessions → Community tab "The Flock" → Private screening by patron member → Request to join screening → Confirmation
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Designed for younger cinephiles and Letterboxd–savvy audiences, the rewards system for Laemmle Theatres reinforces filmgoing as a habit—rewarding screenings, concessions, and continued engagement with curated cinema.
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Foreign X Change is a conceptual film festival celebrating global cinema and cultural exchange, reintroducing the theater as a destination for discovering international storytelling beyond Hollywood.
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