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Nadia Angeline

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
Grad Studio 4
Faculty:
Caro Trigo
Term:
2024 Fall

Rupa Rasa

Rupa Rasa is a conceptual fine dining restaurant based in Los Angeles, where Javanese and Californian culinary traditions converge. Drawing from the Indonesian words rupa (form) and rasa (feeling, taste), the project explores how identity is shaped through sensory experience.

Through a fusion menu that balances precision with intuition, Rupa Rasa frames cuisine as a dialogue between cultures: one that considers not only how food looks and tastes, but how it carries memory, context, and emotional resonance.



 

Tags:
Branding,
Identity Design,
UI/UX
The logomark's abstract shape is inspired by the tongue of Antaboga, the Javanese deity of endless food.
An invitation to Rupa Rasa’s debut tasting event 'Savor'. Opening the envelope becomes an act of discovery: the brand’s batik-inspired pattern reveals itself inside, reflecting the restaurant’s layered approach to flavor, form, and cultural narrative.
Using Midjourney, I translated the Javanese–Californian fusion into speculative dish forms, pushing the concept from idea into visual reality.
This project was an exploration into luxury as something felt, not removed. Luxury can be rooted in warmth and rawness rather than strict refinement.