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Noah Cousineau

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Faculty:
Gerardo Herrera

California State Parks Rebrand

For Graduate Studio III, I was assigned to rebrand California State Parks. For my rebranding I decided to reclaim California State Parks as an organization for both it's current older rural audience, but also for a newer youthful audience. This was done with combining my illustrations resembling old Americana imagery with loud blocks of colors and cartoons to add like and excitement.
Learning Outcomes:
Humor, organic design, rebranding design, iconography, app design, package design.
Project Website:
https://noahcousineau.com/california-state-parks
California State Parks Branding Guideline Poster
California State Parks Application Poster - Digital Assets
California State Parks Application Poster - Promotional Assets
California State Parks Application Poster - Park Visual Assets
California State Parks Application Poster - Museum Exhibit Assets
California State Parks Application Poster - Office Assets
California State Parks Promotional Poster - The California Poppy
California State Parks Promotional Poster - The California Grizzly
California State Parks Promotional Poster - The California Quail
California State Parks Sequoia Exhibit Poster 1
California State Parks Sequoia Exhibit Poster 2
California State Parks Sequoia Exhibit Poster 3
California State Parks Sequoia Exhibit Poster 4
California State Parks Sequoia Exhibit Poster 5
California State Parks Sequoia Exhibit Poster 6
California State Parks Brand Bible - Front Inside Cover
https://artcenter.media.cleancatalog.io/public/media/image/bcaf33fa-d0bf-4015-9…
California State Parks Brand Bible - Example Spread 1
https://artcenter.media.cleancatalog.io/public/media/image/0cbf73cc-02a2-427c-b…
California State Parks Brand Bible - Example Spread 2
https://artcenter.media.cleancatalog.io/public/media/image/778a5a13-4322-4e11-a…
California State Parks Brand Bible - Example Spread 3
https://artcenter.media.cleancatalog.io/public/media/image/ec493e52-d3bf-4179-8…
California State Parks Brand Bible - Example Spread 4
https://artcenter.media.cleancatalog.io/public/media/image/b23a507b-1e11-4c45-b…
California State Parks Brand Bible - Example Spread 5
https://artcenter.media.cleancatalog.io/public/media/image/060edf52-0b8a-48a9-b…
California State Parks Brand Bible - Example Spread 6
https://artcenter.media.cleancatalog.io/public/media/image/9b1c0219-546e-4411-9…
California State Parks Brand Bible - Back Inside Cover
https://artcenter.media.cleancatalog.io/public/media/image/f59f9c64-2861-4385-9…
California State Parks - Closed Onboarding Package
California State Parks - Opened Onboarding Package
California State Parks - Onboarding Package Contents
California State Parks - Closed Promotional Envelope
California State Parks - Opened Promotional Envelope
California State Parks - Folding Map Front
California State Parks - Folding Map Back
California State Parks - Notebook Cover