Graduates

Noah Cousineau

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design

Course:

GRFX-551 Graduate Studio 2

Faculty:

Pamela Olecki

Médecins Sans Frontières Rebranding

Students were assigned to rebrand an organization from a provided list for a term-long project. I chose Médecins Sans Frontières and chose to express the organization though a very simple and direct logo that both conveyed health and care, but as also unique to MSF. The branding for the MSF rebrand was broken down into three categories: field (onsite medical), admin (office and staff), and gala (luxury fundraising). Please refer to https://noahcousineau.com/msf to see the full digital styleguide

Learning Outcomes:

Banding and how it behaves. I learned where to keep branding strong, where it is allowed to flex, where it can play, where it needs to take second place, etc. I also learned how to create a powerful logo and work with typography in multiple languages.

Project Website:

https://noahcousineau.com/msf