Graduates
Back to Projects

Noah Cousineau

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-551 Graduate Studio 2
Faculty:
Pamela Olecki

Médecins Sans Frontières Rebranding

Students were assigned to rebrand an organization from a provided list for a term-long project. I chose Médecins Sans Frontières and chose to express the organization though a very simple and direct logo that both conveyed health and care, but as also unique to MSF. The branding for the MSF rebrand was broken down into three categories: field (onsite medical), admin (office and staff), and gala (luxury fundraising). Please refer to https://noahcousineau.com/msf to see the full digital styleguide
Learning Outcomes:
Banding and how it behaves. I learned where to keep branding strong, where it is allowed to flex, where it can play, where it needs to take second place, etc. I also learned how to create a powerful logo and work with typography in multiple languages.
Project Website:
https://noahcousineau.com/msf
MSF hero logo
MSF horizontal logo
Arabic MSF horizontal logo
MSF vertical logo
Ukrainian MSF vertical logo
Informational brochure cover - field
Informational brochure contents - field
Emergency MRE - field
Water sterilization kit - field
Front of doctor's shirt - field
Back of doctor's shirt - field
Side of medical van - field
Front of medical van - field
Language booklet - field
Stethoscope kit - field
Signage - field
Flag - field
Medical tent - field
Envelope - admin
Business card front - admin
Business card back - admin
Letterhead - admin
Front of office shirt - admin
Back of office shirt - admin
Tote bag side 1 - admin
Tote bag side 2 - admin
Website homepage - admin
Website after scrolling - admin
Website in context - admin
Promotional poster 1 - admin
Promotional poster 2 - admin
Promotional poster 3 - admin
Promotional posters in context - admin
Phone lock screen - admin
Instagram story - admin
Gala promotional poster - gala
Gala promotional poster in context - gala
Gala subway poster - gala
Gala subway poster in context - gala
Gala event wall - gala
Gala invite front - gala
Gala invite back - gala
Fundraising wine bottle - gala
Fundraising Mont Blanc pen - gala