Graduates

Olivia Brett

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design

Faculty:

Gerardo Herrera

"Michael's" Rebranding Project

Throughout this semester, I worked on rebranding "Michael's" through a fresh update of their visuals and practices. "Michael's" image was modified to appeal to a more diverse audience, while still supporting their current one. Please find the Michael's brand video here: https://drive.google.com/file/d/1hX8PihxiemTGt1lgwAKbDQxk1lHLq4Gv/view?usp=share_link

Learning Outcomes:

This was the first long term branding project that I have worked on, and the important lesson that I learned concerned consistency. This project has involved the design of many different types of deliverables, and creating visually diverse materials that all fit into one visual branding language was a challenge! Through the development of "Michael's" new look, I learned how to keep a consistent tone throughout my materials while still creating separate and visually interesting materials.