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The Weekend main logo
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Apparel design 1
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Apparel design 2
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Skate deck design
Graduates
Olivia Brett
MFA in Graphic Design - 2 Yr Path — Graduate Graphic DesignThe Weekend Skateshop Branding
The Weekend Skate shop is a family oriented and community based skate shop. The branding is inspired by the history of skateboarding, specifically in California, and all branding materials follow a 1960/70s aesthetic. The logo and color palette is meant to reflect the laidback, fun atmosphere of early skating and of the essence of a relaxing weekend vibe.
Learning Outcomes:
This project relied heavily on research, as my whole company acted as a homage to the origins of skateboarding and of skate culture. Throughout this project, I learned how to creatively reference different histories through visuals and colors. Furthermore, capturing the ideology of a subculture like skateboarding in a unique and fresh way was an interesting challenge. I feel as if skate-based companies follow a similar, more grungy aesthetic, and I wanted to break from this tradition.