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Orlando Li

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Gerardo Herrera

San Diego Comic-Con

Merging technology and classic aesthetics, combining clean, minimal graphic elements with bold details to create a modern yet nostalgic design language.
Learning Outcomes:
Through this project, I deeply understand that brand image design is much more than just designing a logo. I systematically learned how to build a new brand from scratch. For me, it is like building a house, starting with research, gradually establishing the overall direction, and finally building the entire brand system, just like from the foundation to the structure to the outer layer and finishing.
Project Website:
https://zhli.work/sdcc-1
Logo took inspiration from building blocks, pixels, game controller and record which reflects the content of comic con
Navigation system reflects the potential of applying identity with different topic
The artist’s hand-painted concept complements the identity system in the 3D space exhibition
The app designed for the main needs of target users includes a comic con exhibition navigation system and a direct ticket purchase button
Brand guide book reflects the full concept of identity system and the correct way to utilize it
logo motion
logo motion