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Graduates
Phoenix Wong
BFA in Graphic Design — Graphic DesignCourse:
Comm Design 5: Transmedia
Faculty:
Roy Tatum
Term:
2025 Spring
VAN:GUARD
The rebrand of Vanguard Magazine unifies fashion, film, and culture within an evolving, digital-first platform.
Rooted in its name, Vanguard reflects both van—the experimental front that pushes boundaries and guard
—the clarity and discipline that grounds the work.
Designed for screen-based experiences, the identity emphasizes motion, modular layouts, and editorial pacing. The result is a contemporary digital environment where ideas move, shift, and continually take
new shape.
Process:
For Vanguard, I began by analyzing the magazine’s original mission and visual inconsistencies. I explored two typographic directions—VAN:GUARD and VM—testing how each could communicate innovation and cultural storytelling. Through iterative sketching, visual research, and layout prototypes, I refined a system that balances clarity, experimentation, and a forward looking editorial tone.
Learning Outcomes:
I learned how to create a cohesive identity system, refine typographic choices, and translate a concept across print, digital, and motion. The project helped me strengthen my process, improve my visual
decision-making, and better understand how to express a brand’s tone through design.
Project Website: