MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GMOT-252 Motion Design 2
Faculty:
Aaron Björk
Nick Brand Ident | Motion Design
Brand Idents are essential branding elements for television networks and streaming sites. Well-crafted idents can captivate and engage the audience, setting the tone for the programming. The ask here was to create a 12 second logo reveal that uses the forms of the logo to inspire and generate a memorable motion graphic. To capture our attention, the motion design had to feature 3 main spaces or scenes.
Learning Outcomes:
Find creative ways to use the forms, curves and nuances of the logo to inspire interesting compositions, choreography and transitions; taking inspiration from themes related to the brands to help generate concepts, colors, and moods that produce an emotional response to the audience; finding ways to give off the essence and mood of the brand through motion.