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Raphaela Carvalho Moraes

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GPKG-252 Package Design 2: Brand Systems
Faculty:
Daniel Hoy

Summer Joe’s

Creation of a sun care line inspired by the laid-back California lifestyle. My goal was to rethink Trader Joe’s visual identity within the cosmetics universe, creating packaging that balances functionality, aesthetics, and innovation. The proposal reflects a strategic approach to the brand, exploring new possibilities within its portfolio.
Learning Outcomes:
This project allowed me to explore new techniques, such as 3D modeling and printing, while deepening my research on packaging design for cosmetics. It was an opportunity to combine strategy, visual identity, and user experience, offering solutions that align authentically and innovatively with Trader Joe’s DNA.
Project Website:
https://raphamoraes.com/summer-joes-packaging