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Rhys Benham

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-551 Branding Studio 2
Faculty:
Gerardo Herrera

FanEco

FanEco is a revolutionary line of racing peripherals by Fanatec, specializing in eco-conscious innovation within the sim racing industry. It offers cutting-edge gaming equipment that harnesses regenerative green energy technology to promote high performance while prioritizing environmental sustainability. FanEco's mission is to dominate the sim racing industry through eco-conscious innovation, becoming the top choice for all eco-sim racing esports events by 2030.
Learning Outcomes:
Working on FanEco's brand design and strategy provided valuable insights into developing a cohesive brand identity, strategically positioning the brand within the market, integrating sustainability into the core of the brand, and effectively communicating the brand's value proposition to the target audience. This experience enhanced my understanding of the intersection between design, strategy, and sustainability in building a successful brand.