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Rhys Benham

Master of Design in Brand Design and Strategy — Brand Design & Strategy

Red Bull AWOL

The Red Bull AWOL logo incorporates 3D techniques, dynamic silhouette figures breaking free from corporate constraints, corporate building elements, and futuristic typography. This design captures San Francisco's essence while embodying professionalism and the competitive esports spirit, symbolizing a transition from work to play.
Learning Outcomes:
This project was an eye-opener. It marked my first interaction with a major corporate brand like Red Bull, revealing the contrasting dynamics compared to smaller businesses. I gained valuable insights into corporate branding intricacies, learned the art of blending professionalism with esports aesthetics, and furthered my design expertise.