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Rhys Benham

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-563 Brand/Culture/Anthropology
Faculty:
Gerardo Herrera

SCUF Gaming

Dive deep into the world of custom gaming controllers with SCUF Gaming's brand book. Delve into audience demographics, societal impacts, and technological advancements, emphasizing what it means for our consumers of all levels to synergize with their game using controllers that act an extension of their bodies.
Learning Outcomes:
Through this project, I gained insights into brand design and strategy, understanding the importance of creating something with heart and how reaching the direct target can cause a trickle down effect toward the aspirational and consumption audiences at the same time. The gap between creative and strategy was bridged for me in this project.