Vida Grotesque

Vida Grotesque is a clean, approachable sans serif designed in California, shaped by my personal experiences growing up between Los Angeles and Orange County. The typeface reflects the warmth, rhythm, and clarity I see in everyday life here, from freeway signage to zine culture, coffee shop menus, and local print ephemera. It was created to feel familiar yet fresh, made to read well and work seamlessly across editorial, branding, and everyday design.