Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-655 Capstone Project
Oberweis
Founded nearly 100 years ago, Oberweis is a dairy business local to the Illinois and Wisconsin region known for its superior-tasting milk, ice cream, and a signature, nostalgic service: Milkman delivery. Until last year, the business touted four generations of consecutive leadership from the Oberweis family. Under financial strain, the most recent member of the family leadership resigned and the company declared bankruptcy. Can Oberweis grow into a new future while sticking to its roots?