Subie Boost

SubieBoost is a energy beverage concept designed for Subaru US, created to capture the energy and culture of the Subaru community. The project explores how product design and branding can translate car culture into a physical experience—something fans can hold, drink, and share. SubieBoost blends motorsport identity, playful flavor cues, and bold graphic language into a collectible event drink aimed at elevating the festival atmosphere and deepening brand engagement.