HIBI

HIbI, imagining a collaboration with Tadao Ando, I envisioned a product line with a clear, minimalist visual identity that reflects his architectural sensibility. The packaging was designed to enhance giftability through refined, tactile materials, while incorporating sustainable components to align with environmental values. I integrated a smart app to deliver a simple, seamless user experience, and infused the overall concept with a strong brand personality and artistic appeal inspired by Ando’s timeless aesthetic.