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Seung Wook Kim

BFA in Graphics — Graphic Design
Course:
GPKG-302 Package Design 3

Pedialyte Rebrand

Pedialyte Peak X is a reimagined sub-brand of Pedialyte, tailored for the active and wellness-focused consumer. Designed to rival established sports drink brands like Gatorade, Peak X brings a fresh perspective to hydration by fusing Pedialyte’s clinical roots with a vibrant lifestyle appeal.
Learning Outcomes:
Gained insight into competitive market analysis and brand differentiation by positioning Pedialyte Peak X to appeal to active, wellness-oriented consumers. Explored product development process, including creating diverse SKUs like the electrolyte drink, CBD tincture, and hydration jelly, tailored to specific consumer needs.