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Shakeel Mohamed

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
553 Graduate Typography 2
Faculty:
River Jukes-Hudson

TYPO Mexico City Conference

TYPO is a fictional typography conference identity design project. We were tasked with selecting a list of typographers to feature for the conference, designing a wordmark, 3' x 6' feet posters (huge), t-shirts, name badges… oh and we were restricted to black and white! I also designed stickers and an augmented reality poster experience with Artivive. Tools: InDesign, Illustrator, Artivive, After Effects, LiveSurface. Typefaces: Yink from Eclectotype and Ofelia from Blackletra.
Learning Outcomes:
This felt like the first project at ArtCenter where I let go of restrictions and allowed type as image to shine. I sought additional critique outside of class from peers and Cheri Gray (my grad type 1 professor), before presenting the project at Type Thursday LA, hosted at USC.
Project Website:
https://shakeel.design/TYPO-Mexico-City
Possible exterior signage for the conference
Conferences are about the exchange of ideas and perspectives, design conferences should also be great fun. I chose this playful arrangement of curved organic letterforms to symbolize these concepts.
The conference venue, Museo Tamayo Arte Contemporáneo, has a sharp, brutalist architectural style. My identity design embraces the human aspect of the design community by contrast.
The 3' x 6' posters promoting the conference and presenters in context of the venue’s architecture.
Front of t-shirts, white for attendees and black for conference staff to blend in while backstage.
Rear of t-shirts, white for attendees and black for conference staff to blend in while backstage.
Conference name badges
Conference stickers
The 3' x 6' posters isolated.