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Shakeel Mohamed

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-555 Graduate Typography 2
Faculty:
River Jukes-Hudson

TYPO Mexico City Conference Identity

Conferences are about the exchange of ideas and perspectives, design conferences should also be great fun. I chose this playful arrangement of curved organic letterforms to symbolize these concepts. The conference venue, Museo Tamayo Arte Contemporáneo, has a sharp, brutalist architectural style. My identity design embraces the human aspect of the design community as a juxtaposition.
Project Website:
https://shakeelmohamed.com/projects/typo-mexico-city/
Promotional signage for the event.
Large format banners, 3' x 6' featuring the names of all conference speakers. The venue, Museo Tamayo Arte Contemporáneo, is in the background.
The identity applied on shirts at large scale. White t-shirts for conference attendees, black t-shirts for event staff.
Name badges for conference attendees, speakers, and panelists.
The primary identity lockup.