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Shakeel Mohamed

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
653 Graduate Typography 4
Faculty:
Tyrone Drake

(WIP) SHE WILL: Malala Fund x Timex

Tasked with imagining a collaboration between a lifestyle brand and non-profit organization, I chose Malala Fund and Timex. Malala Fund is an advocacy non-profit for girls’ education in middle-income and low-income counties (which they prefer to use instead of “third-world”) founded by Malala Yousafzai. Timex is one of the most ubiquitous watch brands. Together, this exhibition is targeting young professionals in SoCal with a key unifying factor of empowerment and time.
Learning Outcomes:
Naming, narrative messaging, sequential narratives, evocative visual language, storytelling, spatial form, content planning, 3D modeling. Overall, this class pushed me in ways I could never have imagined. I struggled to find the right graphic voice for this project until about week 11 when everything finally clicked. Ty supported me with additional meetings to iterate quickly on my poster series while I pushed the pop-up exhibition design forward.
Posters 2, 4, 6, and 8 tell a story in the smaller type available upon closer inspection.
Plan view of the pop-up exhibition, inspired by the forms of infinity and a watch dial.
Documentary footage shown in the installation, showcasing the SHE WILL identity.
Statistics shown in the installation, broken down by country from Malala Fund’s research reports. These values update as the installation cycles through the list of countries.
Selected type as image explorations, done in positive and negative.