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Sharon Park

BFA in Graphic Design — Graphic Design
Course:
Type 4
Faculty:
River Jukes-Hudson
Term:
2023 Fall

Compound Creations

Compound Creations is a catalog for an exhibition that explores the intersections of nature, technology, and material experimentation. The publication investigates how nature interacts with science and digital media through the work of artists who merge organic and engineered forms. The design system reflects this balance by combining fluid text layouts with structured grids, capturing the tension between natural movement and technological precision.

Process:

The core concept centers on the dialogue between organic and artificial systems, how natural patterns can emerge from technological processes, and vice versa. I was inspired by artists and designers working in bio-art, data visualization, and environmental design, where materials and media blend in unexpected ways. The story within the design mirrors this hybridity: fluid text blocks and flowing compositions represent organic movement, while structured grids and modular typographic systems represent logic and control. Together, they tell a visual story of coexistence and tension, reflecting how the natural world and human innovation continuously shape each other.

Learning Outcomes:

Through this project, I learned how to use editorial design as a tool for storytelling, not just arranging text and images, but building an atmosphere through rhythm, hierarchy, and contrast. It taught me to think about how visual structure can reflect conceptual meaning and how subtle design choices can evoke emotion or curiosity. I also gained a stronger understanding of how to balance experimental composition with readability, and how to let form and content work together to create a cohesive narrative. Most importantly, it deepened my awareness of how design can translate abstract ideas into tangible experiences.

Project Website:
https://sharonpark.net/compound-creations
Tags:
Publication Design
The typography reinforces the project’s dialogue between the organic and the engineered. I chose a thin, delicate serif to echo natural forms, with fluid and subtle details that feel almost plant-like. By pixelating the letterforms, that organic softness is interrupted by a distinctly technological texture, creating a visual tension that reflects the exhibition’s theme. The result is a type system that feels both alive and constructed, bridging nature and technology in a way that supports the overall concept.
The core concept centers on the dialogue between organic and artificial systems, how natural patterns can emerge from technological processes, and vice versa. I was inspired by artists and designers working in bio-art, data visualization, and environmental design, where materials and media blend in unexpected ways. The story within the design mirrors this hybridity: fluid text blocks and flowing compositions represent organic movement, while structured grids and modular typographic systems represent logic and control. Together, they tell a visual story of coexistence and tension, reflecting how the natural world and human innovation continuously shape each other.
Each artwork is positioned on the spread to immerse readers in the experience, allowing the layout to shape their journey and highlight the nuances within every piece.
Exhibition poster shown at a bus stop to demonstrate how the poster lives in a public, high-traffic space, reaching a wide audience and bringing the gallery’s presence into everyday urban life.