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Sharon Park

BFA in Graphic Design — Graphic Design
Course:
Package Design 1
Faculty:
Daniel Hoy
Term:
2023 Spring

KAMI: Japanese Bookbinding Kit

KAMI (Japanese for "paper") is a conceptual brand designed for the younger generation to explore creativity through hands-on play. The beginner friendly bookbinding kit provides all the essential materials needed to learn the art of Japanese Stab Binding. KAMI encourages users to step away from digital distractions and immerse themselves in mindful, tactile creation. The visual identity blends playful elements with a quiet elegance, reflecting the balance between tradition and experimentation. KAMI invites curiosity, fosters focus, and celebrates the beauty of handmade craftsmanship.

Process:

The design focuses on developing a compact, sustainable bookbinding kit that is approachable for beginners while honoring the beauty and tradition of Japanese craftsmanship. The packaging was created to organize every essential tool with care, minimize waste, and remain inviting and playful for younger audiences. The logo deepens this narrative by merging a book with a blooming flower, symbolizing growth, discovery, and the unfolding nature of learning. This bridges the experience of gaining knowledge with tactile experimentation, emphasizing the brand’s focus on intentional, creative development.

Learning Outcomes:

Working from concept to completion taught me how to develop a strong visual story and translate it into a cohesive design system. I gained confidence in shaping an idea, refining it through iteration, and ensuring every element aligns with the project’s purpose and personality.

Project Website:
https://sharonpark.net/kami
Tags:
Packaging
The logo combines a book with a flower, creating a growth motif that reflects learning, creativity, and the blossoming of ideas. It visually ties the concepts of knowledge and hands-on exploration, reinforcing the brand’s focus on mindful, creative growth.
The design challenge is to create a compact and sustainable bookbinding kit that remains beginner friendly while preserving the beauty and tradition of Japanese craftsmanship. The packaging needs to hold all essential materials without waste, stay environmentally conscious, and still feel inviting, playful, and accessible to younger creators.
Prototypes