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Shengjie Wu

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
661A Graduate Thesis
Faculty:
Michael Neal

Auto Dashing (MFA Thesis)

Auto Dashing explores how dashboard design influences driving. Despite its importance, there is a distinct lack of conversation about how dashboard design impacts driving behavior and safety. This study examines the evolution of dashboard design, focusing on typography's role. By experimenting with typography, it aims to underscore its significance for designers and the driving experience.
Project Website:
https://www.shengjiewu.info/autodashing
Speed-infused images, dashboards, and stacked typography are used throughout the book to create a high-speed driving environment.
The introductory spread emphasizes the relationship between the car, the dashboard design, and the driver by using images of the car in action and dashboards. The black and white images communicate the feel and texture of a vehicle going at high speeds.
A high-speed visual narrative is created through the use of typography. Reminiscent of sitting in the driver’s seat while driving a car.
Rather than prescribing a single template for the “perfect” dashboard, Auto Dashing advocates understanding the principles of typography, hierarchy, and accessibility. Through different experimental data, we could observe how typography affects the driving experience. From the feature and form of different typefaces to the reaction time under a fast environment.
Installation
Installation
Logotype
Logotype