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Shengjie Wu

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Birdie (Sport Kit)

Birdie is a hypothetical branding packaging attributed with friendly, fun, and interesting. It is a golf welcome kit for golf beginners. The current golf world does not have a product that includes all the essential items for golf beginners. I want to create a welcome kit to attract more audiences to play golf. Packaging design in the golf industry is luxury texture and busy design. To make Birdie unique and refreshing, I tend to create a flat and clean execution of the design.
Learning Outcomes:
I learn a lot about packaging such as Principal Display Panel, materials, dieline, etc. Using typography on packaging bring a lot of fun in this project. I also gained experience using technology like Kongsberg machine. Throughout this project, I appreciate the value of craftmanship and continue to build on my craftmanship in the future.
Project Website:
https://www.shengjiewu.info/birdie
A geometric logo is composed of two golf balls and a golf club, this combination happens to be in the shape of a B. The font with a slight angle expresses the elegance of golf, but also the meaning of speed and movement.