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Shengjie Wu

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
651 Graduate Studio 4
Faculty:
Carolina Trigo

ERGO

Tired of buying furniture online and are disappointed by the feel of the material? It is essential to physically interact with the products and texture through touch. ERGO is a materials studio and laboratory dedicated to the invention and sale of materials for furniture. It builds an immersive environment, allowing you to touch and feel the different textures. Various materials and textures elicit unique sensations and emotions during the tactile experience.
Learning Outcomes:
I learn how to start, refine and build a business model and reverse income statement. under such condition, I learn different aspect of design, which including budget and assess the feasibility of the project. Visually, I learn how to explore and design visual assets not only from logo, but also from my concept and idea. Designing a visual system by using pattern, icon and graphic to build a cohesive and experimental design.
Project Website:
https://www.shengjiewu.info/ergo