Graduates

Shengjie Wu

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design

Course:

GRFX-501 Graduate Studio 1

Faculty:

Christian Perez-Morin

LOST LA rebranding

“Lost LA” is a series of short films or documentaries that explore the history of Southern California by discovering archives and interviewing people related to the topic. So the main audience will be those who interested in southern California’s history and culture.

Learning Outcomes:

Learning and developing the "Branding strategy". considering who the main audience and client is. I also learned how to improve the logo in any way including eligibility, the value of the products, and also the organization's role. Learned how to build a consistent brand in different forms of media (booklet, logo, posters, social media, etc.).