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Sisi Chen

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
601 Graduate Studio 3
Faculty:
Gerardo Herrera

AMC Theatres

As the largest theatrical exhibitor in the United States and the world, AMC Theatres delivers the best in moviegoing to numerous moviegoers each year. However, AMC is facing a decline and audience loss. The new AMC Theatres’ transformation goes beyond traditional cinema; it’s a captivating, immersive experience crafted to draw audiences back to the magic of the movie theatre.
Project Website:
https://sisichen.work/amc-theatres
Brand Logo: Inspirations Infusing the magic of the movie-going experience and a deep passion for cinema, I designed a playful and contemporary monogram for AMC Theatres.This monogram features a creative interplay of the letters ‘A’ and ‘C,’ drawing inspiration from the timeless allure of the cinema’s iconic light bulb and camera lens. This adaptable logo sets the stage for various future offerings and services at AMC Theatres, including the new immersive online experience.
Brand Identity System
Posters
Promotional
Stationery
Exterior Design
Interior Design
Signage
Packages
Website
Application
VR App
Brand Bible
Lobby
Lobby