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Sofia Avilez

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
601 Graduate Studio 3
Faculty:
Gerardo Herrera

NWSL Rebrand

This project rebrands the National Women's Soccer League (NWSL) to better connect with its dedicated fanbase and attract a broader audience. It addresses the disparity in recognition between women's and men's sports. By creating a dynamic, modern logo and vibrant color palette, the rebrand reflects the energetic nature of women's soccer. This initiative aims to elevate the league's visibility and celebrate the passion of its supporters.
Learning Outcomes:
Through this project, I gained profound insights into the intricate branding process, from conceptualization to execution. Immersing myself in the world of women's soccer, I discovered the incredible dedication and enthusiasm of the NWSL fanbase. This experience highlighted the importance of creating a brand identity that resonates deeply with supporters and effectively communicates the dynamic and empowering nature of women's sports.