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Soomin Jeon

BFA in Graphics — Graphic Design
Course:
GTRA-303 Type 5: Transmedia
Faculty:
Brad Bartlett

Ars Electronica Institute

Ars Electronica Institute is a cultural institution based in Linz, Austria that focuses on the intersection of art, technology, and society through a stage, competition, festival, showcase, and laboratory. The hypothetical rebranding of Ars Electronica Institute embraces the movement of digital transformation through modular typography, creative coding, and cohesive visual language for those who are interested in immersive technology and art.
Project Website:
https://soominj.com/ars-electronica-institute
The modular typeface is created from the logo mark, and the entire typeface is made in the grid system as a skeleton. The typeface is used for overall identity to show solid brand visual language, even when the logo isn't visible.
The poster series shows their innovative approach to their immersive media and art. Layers of repetitive imagery evoke a sense of depth, symbolizing the vast array of data generated by cutting-edge technologies and artificial intelligence. This multi-layered approach enriches the visual narrative. The vivid and digital-inspired color delivers the vibrant energy of the technology.