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Soomin Jeon

BFA in Graphics — Graphic Design
Course:
GPRT-202 Communication Design 3: Narrative & Scale
Faculty:
Christian Perez-Morin

Artbound Logo Redesign

The main concept of my logo is using curve lines and ligature b/w letters. I thought that movement of lines could represent what Artbound pursues to show their cultural asset and specialty. The ligatures of each letter show their unity and free movement in terms of approaching and expressing the art pieces. The logo is expected to describe a composition where the public can look at various works and artists in southern California from multiple perspectives.
Learning Outcomes:
I learned how to understand a brand's identity and produce their features with narratives. During the process, I considered the organization's role and function in the community along with the legibility of the logo.