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Soomin Jeon

BFA in Graphic Design — Graphic Design
Course:
GPRT-102 Communication Design 1: Primer
Faculty:
Jen Sorrell

¡Átame!

I watched a movie, ¡Átame!(Tie Me Up! Tie Me Down!). In this movie, red and green colors are frequently used in most of the scenes. The male character kidnaps the female character and ties her up. At first, she was afraid of being kidnapped, but she gradually opens her heart to the male character, who shows devotion to her, and eventually, the two be together. Since the most symbolic element in the movie was the rope, I made a heart using the rope to express their love.
Learning Outcomes:
In the process of this work, I considered various meaningful symbols in the movie to incorporate them in my poster design. I learned how to utilize symbols as a leading figure of the design. I could improve my thought process during this project. I made several sketches and tried to execute them in different versions of the poster.
This is my final design for the movie poster. I made a heart shape with ropes to express their relationship, which gradually grows up to love. I wanted to use red and green, the most symbolic colors of the movie, to represent the atmosphere of the movie. By placing the title of the movie between the ropes, I wanted to give a feeling of Marina being tied up in the film. I think the irregularly tangled ropes expressed their slightly strange relationship. This is because the main female character eventually falls in love with the man who kidnapped her with Stockholm syndrome. I also added some textures to the background. I thought the texture could deliver the sense of their crazy love. They both feel solitude, and they think it fills up as they meet each other. I tried to express their melancholy mind with a dark background and texture. I tried to use the main symbols of the movie to complete this poster. In this project, the film title and the director’s name are the only types allowed.
I placed my poster in the mockup.
The rope was tied up after being separated and eventually made into a heart shape. I tried to show how the two main characters develop their relationship from strangers to love. It metaphorically expresses how the film's contents unfold using the symbols.
I wrapped the rope randomly to make a heart shape. I thought this execution could also represent the two characters' strange love. I used a clipping mask on the film title to describe the movie scene well in that the female character is kidnapped in her place.