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Soomin Jeon

BFA in Graphic Design — Graphic Design
Course:
GPRT-153 Type 2: Structure
Faculty:
Dale Foronda

Music Artist Poster Series

I created the final three music artist poster series using contrast, scale, color, texture, and various experimentation. Showcasing the visual narrative and continuity throughout the three posters was the primary purpose of this project. I executed multiple ways to create consistency between three posters using colors, textures, and scattered type treatment. The music poster series was composed of a typographic poetry poster, a concert tour poster, and a tribute poster.
Learning Outcomes:
I learned how to practice continuity and narrative feelings with typefaces with this project. I tried many different designs to make three poster series, and as a result, it became a valuable process to strengthen the consistency of the poster series. Especially, the execution and development of visual narrative was a beneficial experience for me that I can leverage for my future designs.
It is the front cover of the process book of the music artist poster series. I used a visual element from my final concert tour poster to deliver the consistency of my poster series. I used light purple Fakt Pro typefaces since I mostly used Sand-Serif typefaces for this project.
Table of Contents Spread
The explanation of the artists and the album that I chose
This is the spread of my inspiration and a mood board. Her concert tour performance inspired me in terms of using color for the poster series.
This is the first concept of the typographic poetry poster. I used the title of the song, which is "Get Well Soon," and the lyrics to narrate the piece into the poster.
This is the final version of the second typographic poetry poster concept. The song "R.E.M" is represented by abstract elements and blurred texture, which illustrates our unconscious condition when we are sleeping.
The development page of the second concept of the typographic poetry poster
This is the final version of the third typographic poetry poster concept. I wanted to show the difficulty of breathing and confusion through images and various textures. Since it is a song about the artist's anxiety, it tried to show the feeling by spreading the song title "Breathin".
The development page of the third concept of the typographic poetry poster
It is the first concept of the tribute poster concept. I used the actual texture paper that I took as a background of the poster. In the second poster, I added my handwriting to give a feeling of an analog-style poster.
It is the final version of the second tribute poster concept. I ripped off the artist's images from the magazine and collaged them to create a visual image.
The development page of the second concept of the tribute poster
This is the final version of the third tribute poster concept. Since it is a dedication to the music artist, I wanted to give a feeling that a shiny wrapper covered the poster itself, so I blended the texture of the wrapper. Also, the artist's name was highlighted in large bold typefaces.
The development page of the third concept of the tribute poster. I originally used red to show her passion for music but changed it into purple to make continuity with other posters.
This is the first concept of the concert tour poster.
This is the final version of the second concert tour poster concept. In this poster, I tried to show an ethereal and dream state feelings mirroring Ariana's voice. I was inspired by her first track of the album, full of her voice without any instrument.
The development page of the second concept of the concert tour poster.
This is the final version of the third concert tour poster concept. I illustrated this poster in a more playful way with brighter colors and distortion. Floating bubble elements and 12 venues and type treatment show visual dynamics in this poster.
The development page of the third concept of the concert tour poster.
Final poster series. I executed a continuity between three posters in terms of using purple, blue, and pink colors, dismantled type treatment, and various textures.
Single page for final music artist poster series.
Final three music poster series in mockup
Cover page of the process book in mockup
Spread page of the process book in mockup