Graduates

Soomin Jeon

BFA in Graphics — Graphic Design
Course:
GMOT-152 Motion Design 1
Faculty:
Wilfred Wong

Rainbows in Your Life

In this project, I created 30-second playful kinetic typography animation. I used an inspirational quote from Shawn Anderson for my work. I wanted to deliver a positive message and cheerful energy to viewers in that we should enjoy our moment. I mainly used bold 2D and 3D-featured typography to show energetic feelings. Also, bright colors and rhythmical music added a pleasant atmosphere.
Learning Outcomes:
In this work, I acquired various animation effects and how to draw out the motion project. All the process of deciding on concept and target audience, researching inspirational images, and creating a storyboard for animating was really beneficial for me to build up my work solidly. It was challenging to match the animations with the rhythms of the background music, but it was an enjoyable project.
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Text I used for the kinetic typography project
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Concept, target audience, and color palette.
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Storyboard of my project