Who: A fictional contemporary museum exhibition audience What: A poster promoting the Almodovar's 'Atame' Why: To reconnect an audience with a classic film that may be socially relevant How: To reduce an hour and a half long movie into its essence—an communicate that essence visually
Learning Outcomes:
This project I learned how to design on a large scale (my first 36x24in poster). I learned how to use a single object in conjuction with a common symbol to communicate the overarching theme of a movie. I learned how to work with scale in meaningful ways. I learned that the best way to yield powerful results is to work through a clean pipeline with a large array of thumbnail sketches.
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Finalized movie poster
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A visualization showing the underlying geometry and structure used: the golden ratio