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Stella Chen

BFA in Illustration - Motion Illustration — Illustration
Course:
GMOT-303 Type 5: Motion
Faculty:
Elaine Alderette

StubHub Rebrand

StubHub, a ticket marketplace, must evolve to meet changing user expectations. The rebrand's goal is to provide fans with a dynamic platform, fostering deeper connections to live performances. The project aims to make StubHub the ultimate hub for live entertainment enthusiasts, building a stronger sense of community, reliability, immediacy, and access to unforgettable experiences.
Learning Outcomes:
This was my first experience developing a comprehensive identity system, where I combined graphic design with motion and narrative design skills. Through this, I learned the significance of building a cohesive branding system and establishing a distinct brand voice.
Project Website:
https://stellachen.info/stubhub-1