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Suemin Yoo

BFA in Graphic Design — Graphic Design
Course:
GPRT-252-05 Comm Des 4: Identity Systems
Faculty:
Charles Lin
Term:
2023 Fall

2026 MILANO WINTER OLYMPIC

This rebrand explored a softer, more emotional vision of the Winter Olympics—shifting focus from competition to human connection. Inspired by the mountains that hosted the Games, the final logo balanced simplicity with movement. A gentle palette of pink, yellow, and pale blue conveyed warmth, peace, and inclusivity across all applications, creating a cohesive and contemporary identity. The project highlighted how color and tone could redefine perception and emotion in branding.

Learning Outcomes:

Through this process, I gained a deeper understanding of how color, tone, and visual mood can fundamentally reshape a product’s meaning and strategically influence how audiences emotionally and visually experience a brand. I learned how intentional color decisions can shift perception, strengthen brand identity, and create stronger connections with a specific target demographic.

Project Website:
https://sueminyoo.com/milano-olympic
Tags:
Branding