Adidas Adicolor

The design challenge was to create a brand video concept featuring a color from Adidas's Adicolor sneaker line, as a modern revival of their 2006 Adicolor short films series. I chose white, the original color, and my project highlights the historical origins of the brand for a modern audience. Adicolor has its roots in the ‘70s and ‘80s with hip-hop, street art, and graffiti - my project functions to inspire young streetwear enthusiasts to be more cognizant of the brand’s origin.