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Taiga Haruyama

BS in Interaction Design — Interaction Design
Course:
GPRT-152 Communication Design 2: Information & Context
Faculty:
Allison Goodman

CD2 - IDP(Identity Program)

This project started off with quick sketching sessions for five weeks. At this point, we had so much freedom in developing logos. After this, we picked the most successful ones to build an identity from. I picked a fish conservatory organization in Maori since the initial sketch looked like fish and tattoos.
Learning Outcomes:
Learned how an identity’s purpose, form story, type story, and color story work together with communication principles to create the essence of an Identity Program.