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Tatiana Khoury

MS in Environmental Design - 2 yr Furniture and Fixture — Graduate Spatial Experience Design
Course:
GTRA-302 Communication Design 5: Transmedia
Faculty:
Roy Tatum

Gastropod | Podcast | Branding and Website Design

Gastropod is a podcast that looks at food through the lens of science and history. It is for busy Gen Z and Millennials who enjoy learning about the hidden history or science behind food. The design challenge was to create a new visual system and website that could organize complex information. Since it is a podcast, I enjoyed the opportunity to use my writing skills to create messaging that conveys the connection between food and science.
Project Website:
https://www.tatianakhoury.com/work/gastropod
The color is inspired by the vibrant colors of food and the bubbles of molecular gastronomy.
In billboards, the logo becomes a supergraphic to highlight the “G” and focus the attention of viewers to the messaging.
I enjoyed playing with language to create messaging that connected food, science and history. Tone: Conversational, Lighthearted Theme: Restaurant and Food Related, Scientific
Social media provides a space to extend the brand language and highlight updates of podcast episodes, combined with macro and micro photography to visualize the depth of research Gastropod conducts for each episode.
The messaging is also utilized on the website to make the online experience as playful and interesting as the conversations on the podcast itself. Each section on the website has a secondary title. For example, ‘latest episode’ is ‘fresh out the kitchen’ and ‘archive’ is ‘the pantry.’
For special events, poster promotions reference the form of a menu to communicate the unique experience of a live podcast recording.
At the end of the event, guests will leave with a special edition Gastropod approved wine.